Where Cold Discipline Meets Peak Performance
Look, we didn't set out to be just another gym in Vancouver. Started this whole thing because we were tired of the same old treadmill-and-mirrors routine. After spending years training athletes in all conditions - yeah, including freezing mountain climbs - we figured there's something powerful about embracing the cold instead of running from it.
Three coaches, one crazy idea, and a warehouse that definitely needed better heating... or maybe not.
That first year was wild. Had maybe 30 members who thought we were nuts. But here's the thing - they started seeing results that regular gyms couldn't touch. Recovery times dropped, mental toughness went through the roof, and people actually started craving those 6 AM sessions. Who'd have thought?
Added cryotherapy because, well, if you're gonna do cold, might as well go all in.
This is when things got real. Members weren't just showing up for workouts anymore - they were bringing their friends, staying after to hang out, organizing weekend hikes. We expanded to Suite 200, brought on more coaches who actually get what we're about, and launched our performance enhancement program.
Turns out, suffering together in the cold creates some pretty solid bonds.
We're not trying to be the biggest gym in Vancouver. Never were. But we've become something better - a place where people actually push past what they thought possible. Our athletes are competing at higher levels, regular folks are hitting PRs they never imagined, and yeah, we've got a waiting list now.
Still keeping it real though. No fancy juice bars or Instagram walls here.
Here's what we've learned: peak performance isn't about comfort zones. It's about controlled discomfort, smart programming, and a community that won't let you quit on yourself. We mix arctic-inspired conditioning with cutting-edge training science, throw in some actual cold therapy, and wrap it all in coaching that gives a damn.
Come freeze with us. Your future self will thank you.
Join a community that's serious about results but doesn't take itself too seriously